SAMSUNG

Galaxy S25 Edge sales slip

The Samsung Galaxy S25 Edge, presented as the South Korean brand's thinnest smartphone, is far from meeting sales expectations. Demand for the new model has been significantly lower than expected, leading Samsung to abruptly cut production just one month after its launch.

This scenario is particularly unusual, as the initial lifespan of a smartphone is usually marked by intense production to meet demand in the first few months. In the case of the Galaxy S25 Edge, demand has been so low that the brand has decided to drastically reduce production, a clear sign that the device's commercial performance is well below Samsung's internal targets.

The Galaxy S25 Edge stands out for its ultra-thin profile of just 5.8 mm, making it the thinnest commercially available smartphone on the market. However, this technical feat has come with compromises that are hard to ignore: the 3,900 mAh battery is considered insufficient for a top-of-the-range device, especially when combined with a demanding processor and display. Furthermore, the 25W cable charging is seen as slow compared to the competition.

Another point of contention is the absence of a telephoto camera, being the only model in the Galaxy S25 series not to include this feature. These design choices, made in the name of elegance and lightness, do not seem to have convinced most users, who prefer to sacrifice a few millimeters of thickness in exchange for better autonomy and photographic versatility.

Samsung had ambitious plans for the Edge, considering replacing the traditional Plus model of the Galaxy S series with the new format in the next generation. However, the poor performance of the Galaxy S25 Edge is forcing the brand to rethink this strategy. There is a possibility that the intention to eliminate the Plus model will be reversed, maintaining the traditional offering of three variants: basic, Plus and Ultra.

The situation is aggravated by the fact that the Edge sold even less than the Galaxy S25 Plus, which was historically the least sought-after model in the line. This failure could spell the end of the Edge line as a replacement for the Plus, at least for now.

Samsung bets on foldables to compensate for results...Given the disappointing performance of the Galaxy S25 Edge, Samsung is increasing the production of its foldable smartphones, especially for the North American market, anticipating possible import tariffs. This bet aims to compensate for the decline in sales of the Edge and maintain the brand's leadership in emerging segments.

Despite its innovative design and premium materials, the Galaxy S25 Edge failed to win over its target audience, showing that the search for ultra-thin smartphones has its limits and that autonomy and features continue to be priorities for most users.

mundophone