ARM

Technological giant will have new chips and resources to power AI in smartphones

Technology company Arm revealed this Wednesday (29) new chip designs and software tools to help smartphones handle artificial intelligence tasks. The information is from Reuters.

Along with this, the company announced changes in how it supplies chip blueprints, something that could help speed up its adoption.

Arm's technology fueled the rise of smartphones and is increasingly found in PCs and in data centers. But smartphones remain Arm's biggest market, where the company supplies intellectual property to rivals like Apple and Android.

The release includes new designs for central processing units (CPUs) that the company says are better suited for AI work and new graphics processing units (GPUs).

Arm will also provide software tools to make it easier for developers to run chatbots and other AI code on Arm chips.

The biggest change, however, is in the way these products are sold.

In the past, Arm provided its technology primarily as specifications or abstract designs that chip companies needed to turn into a physical design for a chip.

For the new products, Arm worked with Samsung and Thai company TSMC to deliver manufacturing-ready physical designs.

Chris Bergey, senior vice president and general manager of Arm's customer business line, said Arm isn't trying to compete with its customers. Instead, it's trying to help them get to market faster.

The change in the way it sells chips will also allow Arm's customers to focus efforts on other increasingly important parts of chips, such as neural processing units (NPU) that provide the best AI performance.

This part of a chip has become so important that Microsoft said its latest AI features wouldn't work without it. Arm doesn't currently provide NPU technology for phones and PCs, and Bergey says the company intends to provide more off-the-shelf designs that chip companies can attach their NPUs to.

mundophone