DIGITAL LIFE

Facebook blocked LGBTQ community-related campaigns

Anova's advertising campaign policy seems to have had an unwanted effect by inadvertently blocking related campaigns. As the Washington Post reports, the system used by Facebook should have considered the keyword "LGBT" a term related to civil movements and , therefore, should have been treated as a political term. A representative of the technology has already made public that the campaigns in question were "incorrectly cataloged" and that the company does not consider all LGBTQ campaigns as policies.
Facebook's new advertising campaign policy was integrated into the social network in order to avoid third-party influence in electoral processes, a method that was considered one of those responsible for the outcome of the 2016 US presidential elections. LGBTQ unit, which were considered political campaigns .



Miguel Dias