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Google hosts illegal casino app in Brazil
Google hosts apps in its online stores that, under the guise of purely entertainment-focused online games, conceal illegal online casinos and platforms that border on illegality, either by offering withdrawals in points convertible into physical products and services or even cryptocurrencies.
After being contacted by Radar Big Tech, the company removed one of the apps that, without authorization, promoted betting with real money and had already been downloaded more than 500,000 times.
Other apps operate as social games of online casinos, but players report that the games force them to pay to play. And, despite officially not allowing withdrawals of the amounts, they create or promote parallel systems that convert virtual chips into real money, say experts in the field.
The situation represents a behind-the-scenes battle between big tech companies, regulators, and legalized betting houses. An executive in the sector described the actions of large technology companies as "a slap in the face to those who want to do the right thing."
"When we identify apps that violate our policies or are not authorized by Brazilian law, we act by removing them from the store. Any user can report violations through our official channels," says Google.
Since June 2025, Google has allowed legalized betting apps in its store, while Apple still bans these platforms. In addition to these services, Radar Big Tech located at least 162 apps that emulate online casinos on Google Play and another 15 on the App Store. They are not illegal, since:
Not all are classified as fixed-odds betting sites or online casinos. Most operate as "social casinos," that is, games that emulate casino games, such as roulette and slot machines. Within them, what is wagered and received as a reward are virtual coins, which cannot be converted into any financial value or product in the real world. Another characteristic of these platforms is that they do not require the player to buy these virtual coins with real money to continue playing.
This characterizes these games as "sweeptakes," which, broadly speaking, are prizes given to consumers at random and without charging an entry fee to win or participate.
In the US, "sweeptake casinos" have become the alternative for those who want to gamble online but live in states that prohibit online casinos.
There, there is even a law for sweeptakes, which obliges these platforms to allow some form of free play -- they can even charge for additional coins, but they must supply players with free chips. Some states also require a dual currency exchange system. With this, players bet with one type of virtual currency, but receive another type of chip, made available in special packages and which can be exchanged for money when a certain amount is reached by the platform.
In Brazil, there is no formal definition. But a 2024 presidential decree that reorganized the portfolio subordinated "sweeptakes" to the SPA (Secretariat of Prizes and Bets) of the Ministry of Finance, but there is no legal obligation to register with the ministry.
"Tiger Drop," however, had nothing to do with "sweeptaking" and explicitly offered conversion of prizes into cash, which characterizes it as an online casino. This was the app removed by Google. In Brazil, online casinos or betting houses need authorization from the SPA, through payment of a grant and compliance with a series of rules - legalized sites have ".bet.br" in the website address.
Other services, detected only on Google Play, are "social casinos" that adopt creative ways of making winnings tangible within their platforms. "Big Time - Ganhei dinheiro" exchanges virtual chips for cryptocurrencies, such as Iota and Solana, while "Hard Rock Jackpot Planet" exchanges them for virtual points on its own platform that can be converted into products.
Many of these "social casinos" state that they do not allow betting with real money, but sell virtual currency for the player to continue betting. Purchases of items start at R$ 2.49 and can go up to R$ 5,200. This dynamic leads bettors to believe that, in return, they will be able to withdraw the virtual coins they have received.
"We earn in-game virtual coins that initially suggest we can convert them into money, but that's a lie. There's no withdrawal option; the developers make money from downloads. This app is deceptive, and we fell for it"... said Adrian Botelho, in a comment on Google Play about the game "Lucky Spin Slot: slot machines"
Another common complaint is that the free coins run out quickly, and it's only possible to continue playing if there's a payment. Many games are in English, but when buying coins, the language changes to Portuguese. This is the case with "Xtreme Slots Vegas Casino Game".
There are also those who buy credits, have the money debited, but don't receive the virtual coins, as in "HighRoller Vegas: Casino Slots". "Tigrinho 777" allows donations between players, which opens the door for transactions outside the platform.
Other games like "Huuuge Casino Slots Vegas 777" adopt a curious tactic to attract users: players reach them through services like Cointiply and Cashzine, which promise remuneration in exchange for performing certain tasks in the digital world.
In the case of the game, it's about reaching high levels, which, users say, doesn't happen without buying virtual currency with real money.
According to Fábio Augusto Macorin, Undersecretary of Monitoring and Inspection at SPA, illegal bets pose risks to bettors due to fraud (difficulty in withdrawing prizes, biased algorithms), insecurity (lack of access control and management of personal data), and lack of customer service. (In the case of legal bets, it's even possible to complain to consumidor.gov.)
Add to this the open access for minors, since many applications identified by Radar Big Tech had a "free" rating and no age check for players.
According to research by the Locomotiva Institute from June 2025, 8 out of 10 players report difficulty distinguishing between legalized and illegal platforms. Three-quarters of bettors reported having played on irregular betting sites or casinos – the proportion is higher among young people and those who are part of families with an income of up to two minimum wages.
He states regarding Google and Apple that "a priori, they are also responsible in relation to these applications." According to the Betting Law (14.790/2023), it is the duty of digital platforms not to offer illegal games. "The illegal exploitation of gambling is a criminal offense. It is not exactly a crime, but, depending on its repercussions, it can lead to crimes such as money laundering and gang formation."
According to Macorin, SPA operates on four fronts to combat illegal online betting and gambling, such as cyber (detection and blocking of illegal activities, an action that has already resulted in 25,000 suspensions), financial (Brazilian banks are instructed to open accounts only for legalized betting), advertising (removal of advertising for irregular services), and regulatory (improvement of standards).
Of these lines of action, two involve big tech companies directly. This is evidenced by cooperation agreements with CONAR (National Council for Advertising Self-Regulation) for advertisements and promotions, and with the Digital Council, an association that represents the interests of Discord, Google, Kwai, Meta, OpenAI, and TikTok.
Representatives of legal betting companies criticize the actions of big tech companies behind the scenes, saying they are slow to remove illegal betting and advertising from the air. "We want to – and believe we should – pay taxes. Then Apple or Android comes along and puts an illegal betting app in the store. Damn…it's a slap in the face to anyone who wants to do the right thing," said an executive from a legal betting company, speaking on condition of anonymity. There are even insinuations that they profit from illegal betting…
Illegal betting is no small problem. According to LCA's calculations, the illegal market accounts for a share ranging from 41% to 51% of the entire betting sector in Brazil. This represents an annual revenue of R$ 26 billion to R$ 40 billion, which means that the amount of R$ 7.2 billion to R$ 10.8 billion that does not go to public coffers is lost.
For Leonardo Benites, communications director of ANJL (National Association of Games and Lotteries), much of what is done to curb the operation of illegal betting is "a futile effort."
"No regulation will have the speed of creativity or technology of the illegal. You need to starve it out. How? Payment methods and marketing. Because if they don't make money and can't transfer that money, the operation isn't worth it." It becomes an internal executive decision for him instead of a fight''…said Leonardo Benites, from ANJL
Besides that, there are gray areas in which various platforms operate. This is the case with "sweepstakes casinos". Google itself changed its internal rules at the end of last year to frame these games with the same rigor applied to online casinos and bets. Even so, it left room for platforms to be classified only as "social casinos".
For Benites, there is not much doubt. "The 'social casino' is nothing more than the 'sweepstakes' and falls under the same regulations that we have, which makes these applications illegal, yes. However, the platforms still don't understand this very well."
Reporter: Helton Simões Gomes (columnist for the digital magazine Tilt, Brazil)






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